2tarrah.jpgNo matter how you feel about the war, we think it’s important to support those who fight for us. We found out about this great program Xerox is sponsoring which makes saying “Thank you” to our troops as easy as visiting this website and making a few clicks. Please take a moment to check it out:

http://www.letssaythanks.com/

No matter how one feels about the war, we feel we have an obligation as citizens of such a great nation to support the people who put their lives on the line to support us. Our military people sacrifice being with their loved ones, they sacrifice financially and they risk their very lives. We feel it’s very important to support them.

By visiting and choosing a card, one of our men or women who are serving in the armed forces will receive a little piece of home in the form of a card designed by children. You can put your own greeting on it and let them know we appreciate the sacrifices they are making for us.

Posted by admin, filed under Our Community. Date: December 7, 2007, 12:27 pm | 1 Comment »

kim_cd_version-8.gifTake a look at this young lady. Do you notice anything outrageous about her appearance? Would you describe her as looking anything other than neat and professional? We received an appeal concerning one of our sisters in uniform that we have to pass along to you. This young lady is serving her country and is being threatened with a dishonorable discharge, not over her behavior, but over her hair style. This case is reminiscent of the recent case with the Baltimore police department where certain hair styles were banned by people who clearly did not understand natural Black hair. Thanks to the response of the community, that regulation was overturned. Kim’s hair is neat, clean and professional. But, don’t take our word for it. If a picture is worth 1,000 words, here are 5,000 words (5 pictures) saying that her hair should not be a problem. Here are Kim’s Cornrow Pictures Please take a look at them and decide for yourself. If you decide you want to help, at the end of this post there are instructions for how you can help out.

Here is the email we received from Kim’s mother: Read the rest of this entry »

Posted by admin, filed under Our Community. Date: November 16, 2007, 9:05 am | 100 Comments »

relaxed-hair.jpgEvery time we write about natural hair versus permed hair we get a huge response from all our clients and readers. We know this topic is near and dear to you. Treasured Locks is here to support Black women and provide information and products to help you be the best you can be whether you decide to rock it straight or natural. I love “I Am Not My Hair” by by India.Arie. My girls and I love to sing at the top of our lungs in the car. The second verse goes like this:

Good hair means curls and waves
Bad hair means you look like a slave
At the turn of the century
Its time for us to redefine who we be
You can shave it off
Like a South African beauty
Or get in on lock
Like Bob Marley
You can rock it straight
Like Oprah Winfrey
If its not what’s on your head
Its what’s underneath and say HEY….

Read the rest of this entry »

Posted by admin, filed under Styling, Our Community. Date: October 24, 2007, 2:35 pm | 9 Comments »

serious-looking-woman-with.jpgWe recently received an email from someone concerned about a huge faux pas made by someone representing Glamour Magazine. The email calls for a boycott against Glamour Magazine in reaction to some remarks made by a representative at a luncheon. If you get such an email, we encourage you to do your own investigation. We clicked on a link in the email to get “the rest of the story”. And while the incident does provide us for a great opportunity for discussion, even here at Treasured Locks, we differing opinions of what the proper reaction should be. What do you think?

Here is an excerpt from the email we received:

I am deeply offended by this editor’s statement as should all women of color (natural or relaxed). I didn’t realize that the way my hair grows out of my head naturally had political implications! I’ve been an avid reader of Glamour over the years, but I propose a permanent STRIKE ON PURCHASING GLAMOUR MAGAZINE. This attack on black women is no different than Imus’ recent “nappy headed hoes” statement and we have to show our financial power by hitting companies like Conde Nast where it hurts the most: their pockets.

If you agree with this strike on GLAMOUR MAGAZINE, please pass this email along to your network of family and friends. Also, if you know of any television show producers, I think it’s time for this issue to go from the web to television.

The offending remarks were made at a presentation to a group of women lawyers. The topic was the dos and don’ts of corporate fashion. Unfortunately, the person making the presentation didn’t understand the dos and don’ts of racial sensitivity.

First slide up: an African-American woman sporting an Afro. A real no-no, announced the Glamour editor to the 40 or so lawyers in the room. As for dreadlocks: How truly dreadful! The style maven said it was “shocking” that some people still think it “appropriate” to wear those hairstyles at the office. “No offense,” she sniffed, but those “political” hairstyles really have to go.

The thing that is shocking is how clueless this presenter was. But, we’ll get around to that later. You can read a more complete accounting of the tale here: Clearly Gottlieb Has A Bad Day
Read the rest of this entry »

Posted by admin, filed under Our Community. Date: October 3, 2007, 9:54 am | 38 Comments »

ty1.jpg

Hi, I’m Tywana Smith and I own and operate TreasuredLocks.Com. Treasured Locks is a small, black owned company that sells high quality hair and skin care products, predominantly for the needs of African Americans and people of color. While most of our products are excellent for all hair and skin types, our focus is to make available the best products on the market to people who have special needs. We know you have unique needs and we are here to meet them for you

We chose the name for Treasured Locks for many reasons. First, like treasure, quality hair care products for black people can be hard to find. As more of us move away from areas where there are local stores to cater to our needs, we find ourselves running all over town just to find the basics. Secondly, your Secondly, your hair or your locks is a treasure to you. Our hair has unique requirements, and we must take care of it properly to unlock the beauty contained within. Treasured Locks was created out of my personal frustration with finding quality black hair care products and information on how to care for my family’s hair and skin.

Read the rest of this entry »

Posted by admin, filed under Our Community, Treasured Locks Announcements. Date: August 21, 2007, 7:37 pm | 6 Comments »

If you know me at all, you know I’m not normally one to call for punishment. I also think I have a pretty good sense of humor. I love all kinds of humor. Things that many others find offensive, I can find the humor in. But, in the case of Don Imus, I’m going to make an exception to both my rules. I’m more than happy to tell you why, just in case you don’t understand why I think this man should lose his job over his “nappy headed hos” remark.

First I have to admit, I am not a Don Imus fan. I have never caught his show. I’ve heard precious little about him up until a couple of days ago. But, I do know this. The man has a mainstream “news” (or entertainment or comedy program) on CBS radio and MSNBC. It’s debatable as to what type of show it is. The line between comedy, news and entertainment has become so fuzzy, it’s hard to tell. But, since the show is put on by CBS and MSNBC as a quasi-news program, I think these companies are responsible for his speech. I understand he’s one of those irascible shock jocks that America seems to love. They seem to me to be a guilt-free way to allow hatred to spew forth under the guise of humor or free speech. I’m cool with that, if that’s your cup of tea. But, Mr. Imus crossed a line (jumped way across it) with his remarks about the young women who play for Rutgers’ University basketball team and for that, he should pay with his job.

Nappy headed hos is just about the worst thing a white man can call a group of young black women. It insults their hair (one thing that Black women are particularly sensitive about). And, it insults their sexuality. It’s racist and sexist all rolled into one. It’s possible that Don Imus is so insensitive and clueless that he didn’t know the impact of the speech he used. But, this is as good a time as any for him (and others to learn). They will only learn if serious consequences are paid by Don Imus. And I think nothing short of NBC and CBS parting ways with him will show just how seriously those corporations take the feelings of the people who watch and listen to their shows.

This is not a free speech issue. If someone wants to put Imus’ tripe on alternative stations, goody for them. He’s free to say what he wants and we’re free to react to what he says. This is my reaction. If NBC and CBS allow this without some very serious consequences, they are complicit in it as far as I’m concerned. I’m hopeful that people will keep pressure on them and bring this situation to the right conclusion.

I’m not naive. I realize that Imus will land somewhere else very soon. I’m guessing probably with a better contract and more freedom to continue with his hate speech. Frankly, if I thought the man was going to starve on the streets I wouldn’t be calling for his firing. I don’t think his remarks rise to that level of punishment. I don’t think he will personally lose any money over this, even if he is fired. I’m doubtful he’s nearly as contrite as his apologies portray him as being or that he’s really understood what he’s done wrong. But, a two week vacation suspension is barely a slap on the wrist. I’d almost rather see them do nothing than to insult the women of Rutgers by pretending a two week suspension means anything. The pattern is clear now. Say whatever outrageous thing you want and the next day issue a “heartfelt” apology outlining how much you’ve learned from the incident and how you’re not “really” a racist/sexist. I’m sick of it. As a black man, this is language I wouldn’t use in a room with my closest friends over a beer. I’ve never called a woman, any woman a “ho”. I can only imagine how I’d feel if my daughter were on that Rutgers basketball team. Looking at Imus and hearing those words come from his mouth, over public airwaves and funded by corporate sponsors brings up some very unpleasant memories of a time most of us do not want to be reminded of.

I’ve heard two excuses for Imus’ behavior and why he should not be fired. I’d like to address both of those here and now. The first thing is that black rappers use this type of language all the time with no repercussions and that the black community itself calls black people “niggers and hos”. So, they say, everybody should be held to the same standard. As far as I’m concerned, a racist remark by a radio host on a mainstream program and the lyrics of a rap song or something said by a comedian somewhere are two very different issues. As soon as Snoop Dog gets a radio show and makes a remark like that, I’ll call for him to be fired, too. We need to deal with the verbal violence committed by blacks on blacks every day. But, that does not excuse Imus or give him permission to use this type of insulting, racist, degrading language. White people have to understand that the problems within our community do not give them permission to pile on. If you don’t understand the language you’re using and the implications of it, don’t use it. Ignorance is not an excuse for someone in Imus’ position. Others being equally guilty is no excuse either.
The second reason I’ve heard why Imus should be allowed to slide by is the people who are going after him (Jessie Jackson and Al Sharpton) are no better than he is. I’m not going to get into how I feel about Jessie Jackson and Al Sharpton other than to say I never voted for either of them to represent me. And, that I hate to take the same side with them on just about any issue. But, that is a completely separate issue. I don’t care about who is calling for Imus’ resignation or firing and he should not be able to slip by on this issue simply because the credibility of some of his accusers might be suspect.

Racism and sexism are still big problems in America even while institutionalized racism has largely been eliminated. NBC and CBS putting up with this type of speech is not acceptable. Every once in a while we get the opportunity for an educational moment. This is one of those opportunities. For a white man to call a group of young black women hos (and nappy headed hos at that) from a public platform needs to have serious consequences. We need to send a clear signal that we will marginalize this type of speech and that it is not acceptable in the public forum. I don’t see anything short than a “Here’s your hat, there’s the door, Mr. Imus.” as a clear enough message.

In case you missed it, here’s a link to the actual comment made by Don Imus:

Don Imus on YouTube

Posted by admin, filed under Our Community. Date: April 11, 2007, 12:17 pm | 2 Comments »

31  Oct
Help Our Soldiers

Regardless of how one feels about the war in Iraq, we think it’s important to support our troops. The men and women who put their lives on the line for us every day deserve our unwavering admiration, unending prayers and our support.

We have found an organization that we would like to make you aware of. It’s called Soldier’s Angels and it gives several ways you can support our troops. They range from just writing them occasionally, to sending care packages to donating money to buy things like voice-activated laptop computers for soldiers who have been disabled.

You’ll find several “operations” listed on the site. The organization has found several needs and creates specific project to address them. Look around to see if there are any that really speak to you. Here are a couple of links to get you started.

Another thing we can all do is pray for peace for our country and protection for our soldiers and that they’re all home as soon as possible.

Posted by admin, filed under Our Community. Date: October 31, 2006, 8:31 pm | No Comments »